Digital Strategy
Web, content, data and platforms that grow your audience and your value.
→More
than a game.
A bigger
opportunity.
Strategic digital, communications and commercial advisory for athletes, clubs, teams and sports brands.
Strategy today.
Stronger tomorrow.
- Athletes
- Clubs
- Teams
- Brands
- Rights holders
- Governing bodies
Communications
Telling your story. Building your reputation. Reaching the right people.
→Commercial
Unlocking revenue through digital, sponsorship, partnerships and eCommerce.
→Athlete Support
Personal brand, social, media, opportunities and long-term planning.
→Clubs & Teams
Digital transformation, fan engagement, sponsorship and operational support.
→- 40
- Live sports sites & platforms
- 25
- Years in digital
- 7
- Football clubs
- Five
- Sports, and counting
“Great sport doesn’t just happen on the pitch.”
— It’s built behind it.
From potential to progress
Expert advice.
Real-world results.
We combine deep sports knowledge with digital expertise to help you navigate an ever-changing landscape — and stay ahead of what’s next.
Sports Advisory is the sports practice of Purple Imp, a digital agency in Dundee. We already build and run the websites, shops and platforms behind football clubs, leagues, players and sports media — so the advice comes with people who can actually deliver it.
See Our Work →Who we work with
Clubs, players
and the people
behind them.
Senior football clubs and leagues, professional players, sports media and retail. These are live sites and platforms we build, host and look after — not a logo wall.
Our work
What advice
looks like
when it ships.
Commercial
Club retail online
A senior club shop selling kit and merchandise direct to supporters, wherever they are.
shop.arbroathfc.co.uk →
Digital Strategy
A media platform at scale
Scottish football coverage, video and audience data on a platform built to take the traffic.
plzsoccer.com →
Athlete Support
A player’s own front door
Personal brand, speaking and media enquiries in one place, owned by the player rather than a platform.
johnhartson.co.uk →
Fan engagement
Prediction game & mini-leagues
A free-to-play predictor with leaderboards and sponsor placements — fan attention you can measure.
worldcuppicks.soccer →
Sport is a business with a crowd attached. We treat both seriously — the commercial plan and the people who care about the badge.
— How we work
Start a conversation
Tell us what
you’re trying
to win.
A club board, a player, a rights holder or a brand — send a short note about where you are and what you want next. You’ll get a reply from a real person, usually the same working day.
Or email hello@sportsadvisory.co.uk